Client Brief

WHC is an Assemblies of God church that was established in 1962 in Albuquerque, New Mexico.

Western Heights exists to pursue the leading of the Holy Spirit, Teach and Study God’s word, and spread the good new of salvation through Jesus Christ.

Under new pastorship, wanted to pivot it’s look to become cleaner, younger, and return to it’s original founding name, Western Heights.

Creative Objectives

When speaking with church leadership, a recurring theme emerged. There seemed to be church philosophy that was guiding the discussion surrounding the new logo and branding.

“We want to be available and ready to follow the specific leading of the Lord. We want to say yes to the Holy Spirit.”— I knew, fluidity and obedience was at the core of this logo.

As I designed the logo I drew inspiration form water being conformed to the shape of a vessel. This became a visual metaphor for the nature of Western Heights Church. They are malleable to the current space the Lord has called them to.